the authoritative voice of the EMEA market

LMA Website Cookies

So that you can make full use of our website, your computer will need to accept cookies. A cookie is a small file of letters and numbers containing small amounts of information that we put on your computer when you access our website and which allows us to distinguish you from other users. Cookies do lots of different jobs, like letting you navigate between pages efficiently, remembering your preferences, and generally improve your experience as a user.

Here you can see what cookies may be sent to your computer by (the "LMA Website") and what we use each cookie for. You can set your browser to reject cookies (see the ‘Help’ menu of your browser to find out how to do this), but please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Cookies used by the LMA

Currently, we use only the following four cookies on the LMA website. They are "first party" i.e. they are cookies set by the LMA Website. We do not use any "third party" cookies i.e. cookies set by a different website to the LMA Website.

Cookie Name Use on the LMA Website

This cookie tracks you for your visiting session. It allows the LMA to track who is a member and who is a non-member and remembers which page you have been on. This cookie is deleted as soon as you close your browser window. This cookie is essential in order to enable you to move around the website and use its features. Without this cookie, you would not be able to access the "member only" services on the LMA Website.


This cookie is what’s called a “persistent” cookie, as in, it never expires. This cookie keeps track of the number of times a visitor has been to the site pertaining to the cookie, when their first visit was, and when their last visit occurred. Google Analytics uses the information from this cookie to calculate things like Days and Visits to purchase.

__utmb & __utmc

The B and C cookies work together to calculate how long a visit takes. __utmb takes a timestamp of the exact moment in time when a visitor enters a site, while __utmc takes a timestamp of the exact moment in time when a visitor leaves a site. __utmb expires at the end of the session. __utmc waits 30 minutes, and then it expires. You see, __utmc has no way of knowing when a user closes their browser or leaves a website, so it waits 30 minutes for another pageview to happen, and if it doesn’t, it expires.


__utmz keeps track of where the visitor came from, what search engine you used, what link you clicked on, what keyword you used, and where they were in the world when you accessed a website. It expires in 6 months. This cookie is how Google Analytics knows to whom and to what source / medium / keyword to assign the credit for a Goal Conversion or an Ecommerce Transaction.

How to manage cookies

Please note, the above cookies on the LMA Website DO NOT store financial information, or information which is capable of directly identifying you (such as your name or email address).
However, if you still wish to restrict, block or delete cookies from the LMA Website – or any other website - you can use your browser to do this. Each browser is different so check the ‘Help’ menu of your particular browser to learn how to change your cookie preferences.

Please bear in mind that if you do this, certain personalised features of this website cannot be provided to you.

Further information about cookies

If you wish to learn more about cookies in general and how to manage them, please visit